Let’s Hit the Streets!

After Nike’s acquisition, it was time to reinvigorate the classic brand. HolderComm was chosen to for a year-long campaign, leveraging field teams and using social media, special events and product activation. “The most fun was all the swag they sent to us to give away, from youth centers, comedy clubs, outdoor festivals and record stores, we had a blast!” said Eric Holder.


  • Grassroots Marketing
  • Event Management
  • Publicity
  • Consumer-Brand Activation